The High School Basketball League (HBL) is a cherished event that draws students and basketball enthusiasts.

"It all starts here" is the message that Nike wants to deliver from on-court to off-court to evoke the uniqueness of HBL in the fans. It could be a player's first game. They must seize the moment to define their future because "YOU ONLY HBL ONCE!" This year, the concept for the T-shirt design is a storybook cover. Each tells a meaningful story or history of the school. They connect with the idea that "It all starts here."