ABOUT YO SHUAN
YO Shuan (Yu-Hsuan Chen) is a Taiwanese illustrator and 2D animator based in London. Her work is distinguished by a bold and dynamic visual style, seamlessly blending influences from sports, cartoons, and Hip-Hop culture.
With a strong background in animation and visual storytelling, she has collaborated with renowned clients such as Warner Music Taiwan and NIKE, as well as animation studios like Strange Beast. Her diverse portfolio includes rap album covers, key visuals for major sporting events, and character-driven animations, showcasing her ability to craft compelling imagery across multiple industries.
Having worked in both freelance and in-house studio settings, YO Shuan continues to push creative boundaries, infusing her love for Hip-Hop culture with bold aesthetics and engaging narratives. She remains open to new opportunities in animation, illustration, and motion design, bringing her signature energy and artistic vision to every project.
YO Shuan，是一位現居倫敦的台灣插畫家和2D動畫師。她的作品以其獨特的視覺風格著稱，巧妙融合了運動元素、卡通風格以及嘻哈文化的影響，形成了充滿活力與創意的視覺表現。YO Shuan擅長在作品中捕捉動感和情感，並通過精細的線條與鮮明的色彩，呈現出引人入勝的視覺效果。她的藝術創作不僅展現了個人風格，也反映出現代流行文化的多樣性與活力。
TRUSTED BY TOP BRANDS & STUDIOS
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TRUSTED BY TOP BRANDS & STUDIOS *
JOURNEY & EXPERIENCES
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JOURNEY & EXPERIENCES *
PROFESSIONAL EXPERIENCES
Junior Motion Graphic Designer
Mar 2025 - Present | Two Circles | London, United Kingdom
• Collaborate with cross-functional teams to deliver high-quality animations that amplify marketing performance.
• Transform complex data into compelling visual stories, enhancing audience connection and brand impact.
• Create dynamic motion graphics that elevate sports brands, driving fan engagement across digital and social platforms.
2D Clean-up and Colouring Artist
Dec 2024 - Mar 2025 | Strange Beast | London, United Kingdom
• Collaborated with acclaimed filmmaker Anna Ginsburg and the animation studio Strange Beast on a 2D hand-drawn animation project.
• Contributed to the production by meticulously colouring and cleaning up frames, ensuring a polished and visually cohesive final product.
Freelance Illustrator
Feb 2025 - Feb 2025 | The Zeros | London, United Kingdom
• Officially created character illustrations for an exciting upcoming Netflix series, bringing a retro, vintage-ad aesthetic to life.
• Achieved precise character likeness with detailed line shading and expressive facial design, ensuring authenticity.
Graphic & Motion Designer | Illustrator
Apr 2021 - Jun 2023 | PLUGIN Branding and Visual Marketing | Taipei, Taiwan
• Spearheaded diverse creative projects, from high-impact sports illustrations to dynamic motion graphics and mascot designs, consistently exceeding client expectations.
• Collaborated with globally renowned brands, including Nike, the Chinese Taipei Olympic Team, P.LEAGUE+ Professional Basketball League, Taoyuan Pilots Basketball Team, and Victor Badminton, delivering high-quality visual solutions that enhanced brand identity and fan engagement.
• Executed complex illustration and animation projects precisely, showcasing versatility in adapting to varied art styles and thematic requirements while consistently meeting deadlines in a fast-paced environment.
Visual Designer
Sep 2020 - Apr 2021 | Peak Force | Taichung, Taiwan
• Elevated local sports branding by developing striking key visuals for major sporting events, enhancing public engagement, support, and athlete recognition.
• Designed merchandise and promotional materials that amplified the visibility of local athletes, helping them build a stronger connection with their communities.
Freelance Illustrator | 2D Animator
Aug 2015 - Present | Self-Employed | London, UK
• Specializes in rap album cover design, creating visually impactful illustrations that reflect the music and capture its essence in a way that resonates deeply with listeners.
• Worked with notable clients such as Warner Music Taiwan and rapper Barry Chen, producing artwork that elevates their visual identity and connects with their audience emotionally.
• Draws inspiration from sports, cartoons, and Hip-Hop, blending these influences into a unique, dynamic visual style that adds depth and narrative to each project.
• Created a hand-drawn poster for the lead actor in the production of Antony and Cleopatra at Shakespeare’s Globe in London, contributing to the visual narrative of the show.
EDUCATION
Royal College of Art
Sep 2023 - Aug 2024 | Master of Arts (MA) in Animation | London, United Kingdom
• Successfully pitched "Golden Diamond Heart," the graduate short film that explores self-doubt and anxiety through humor and an engaging rap battle, which earned the prestigious Strange Beasts & Passion Prize 2024.
This achievement demonstrates the ability to craft characters and stories that resonate emotionally with audiences while maintaining a strong visual appeal. It also showcases the proficiency in presenting ideas effectively to animation studios, resulting in funding and recognition from the industry.
• Explored diverse forms of animation, including experimental and stop motion, honing research skills and gaining studio sound mixing experience. Guided voice actors and collaborated with sound designers, providing valuable experience as a film director.
Taipei National University of the Arts
Sep 2016 - Jun 2020 | Bachelor of Arts (BA) in Animation | Taipei, Taiwan
• Specialized in concept art and character design, completing two group films and two independent short films, including the standout graduate film "Hit And Run”.
• Gained mastery in Adobe Creative Suite and character-driven storytelling skills, laying the groundwork for a distinct artistic style that resonates with clients across the music and sports industries.