ABOUT YO SHUAN
YO Shuan (Yu-Hsuan Chen) is a Taiwanese illustrator and 2D animator based in London. Her work is distinguished by its unique blend of sports, cartoons, and Hip-Hop influences, resulting in a captivating visual style.
YO Shuan，是一位現居倫敦的台灣插畫家和2D動畫師。她的作品以其獨特的視覺風格著稱，巧妙融合了運動元素、卡通風格以及嘻哈文化的影響，形成了充滿活力與創意的視覺表現。YO Shuan擅長在作品中捕捉動感和情感，並通過精細的線條與鮮明的色彩，呈現出引人入勝的視覺效果。她的藝術創作不僅展現了個人風格，也反映出現代流行文化的多樣性與活力。
PROFESSIONAL EXPERIENCES
Graphic & Motion Designer | Illustrator
Apr 2021 - Jun 2023 | PLUGIN Branding and Visual Marketing | Taipei, Taiwan
• Spearheaded diverse creative projects, from high-impact sports illustrations to dynamic motion graphics and mascot designs, consistently exceeding client expectations.
• Collaborated with globally renowned brands, including Nike, the Chinese Taipei Olympic Team, P.LEAGUE+ Professional Basketball League, Taoyuan Pilots Basketball Team, and Victor Badminton, delivering high-quality visual solutions that enhanced brand identity and fan engagement.
• Executed complex illustration and animation projects precisely, showcasing versatility in adapting to varied art styles and thematic requirements while consistently meeting deadlines in a fast-paced environment.
Visual Designer
Sep 2020 - Apr 2021 | Peak Force | Taichung, Taiwan
• Elevated local sports branding by developing striking key visuals for major sporting events, enhancing public engagement, support, and athlete recognition.
• Designed merchandise and promotional materials that amplified the visibility of local athletes, helping them build a stronger connection with their communities.
Freelance Illustrator | 2D Animator
Aug 2015 - Present | Self-Employed | London, UK
• Specializes in rap album cover design, creating visually impactful illustrations that reflect the music and capture its essence in a way that resonates deeply with listeners.
• Worked with notable clients such as Warner Music Taiwan and rapper Barry Chen, producing artwork that elevates their visual identity and connects with their audience emotionally.
• Draws inspiration from sports, cartoons, and Hip-Hop, blending these influences into a unique, dynamic visual style that adds depth and narrative to each project.
• Created a hand-drawn poster for the lead actor in the production of Antony and Cleopatra at Shakespeare’s Globe in London, contributing to the visual narrative of the show.
EDUCATION
Royal College of Art
Sep 2023 - Aug 2024 | Master of Arts (MA) in Animation | London, United Kingdom
• Successfully pitched "Golden Diamond Heart," the graduate short film that explores self-doubt and anxiety through humor and an engaging rap battle, which earned the prestigious Strange Beasts & Passion Prize 2024.
This achievement demonstrates the ability to craft characters and stories that resonate emotionally with audiences while maintaining a strong visual appeal. It also showcases the proficiency in presenting ideas effectively to animation studios, resulting in funding and recognition from the industry.
• Explored diverse forms of animation, including experimental and stop motion, honing research skills and gaining studio sound mixing experience. Guided voice actors and collaborated with sound designers, providing valuable experience as a film director.
Taipei National University of the Arts
Sep 2016 - Jun 2020 | Bachelor of Arts (BA) in Animation | Taipei, Taiwan
Specialized in concept art and character design, completing two group films and two independent short films, including the standout graduate film "Hit And Run”.
• Gained mastery in Adobe Creative Suite and character-driven storytelling skills, laying the groundwork for a distinct artistic style that resonates with clients across the music and sports industries.